Morgan A. Adams, MS

Senior Consultant

Jury Psychology Expert | Research-Based Trial Strategy | National Litigation Consulting

Morgan A. Adams is a Senior Consultant at Act4 Consulting and Stitch Risk Assessment with nearly a decade of experience helping attorneys understand how jurors think, process evidence, and reach verdicts.

With a Master’s degree in Research Psychology with a concentration in Psychology and Law, Morgan combines academic research expertise with extensive practical consulting experience across 30 states and hundreds of cases.

Key Credentials

Nearly 10 years of litigation consulting experience
Master’s degree in Research Psychology (Psychology and Law concentration)
Consulted on hundreds of cases across 30 states
Extensive post-trial juror interview experience
Published researcher in jury psychology and juvenile justice
Expert in jury decision-making and persuasion strategies
Member of American Psychology-Law Society

About Morgan A. Adams

The Science of Jury Persuasion

Morgan A. Adams brings a unique combination of rigorous academic training and extensive real-world consulting experience to every case.

Her Master’s degree in Research Psychology with a concentration in Psychology and Law from the University of Tennessee at Chattanooga provided her with deep expertise in how people process information, make decisions, and form judgments—skills directly applicable to understanding jury behavior.

Unlike consultants who rely solely on intuition or experience, Morgan grounds her recommendations in both empirical research and practical insights gained from nearly a decade of consulting work.

This dual perspective allows her to identify persuasion challenges that others might miss and to develop strategies based on how jurors actually think, not how attorneys assume they think.

Understanding Jurors Through Direct Experience

One of Morgan’s distinguishing strengths is her extensive experience conducting post-trial juror interviews across the country. By speaking directly with jurors after verdicts are rendered, Morgan has gained invaluable insights into:

How jurors process and prioritize different types of evidence
Which arguments resonate and which fall flat
How jury deliberations actually unfold
What factors influence hold-out jurors
How group dynamics affect decision-making
Which case themes prove most persuasive in practice

This direct feedback loop—hearing from actual jurors about their thought processes—has given Morgan a practical understanding of jury behavior that complements her academic training and significantly enhances her consulting recommendations.

Broad Experience Across Practice Areas

Over nearly a decade in litigation consulting, Morgan has worked on hundreds of cases spanning virtually every area of civil and criminal law:

Civil Litigation:

Personal injury and catastrophic injury
Product liability
Wrongful death
Toxic tort
Medical malpractice
Employment law (discrimination, harassment, wrongful termination)
Contract disputes
Intellectual property
Fraud and business torts
Insurance coverage and bad faith

Criminal Defense and Prosecution:

White-collar crime
Criminal defense strategy
Prosecution consulting

This breadth of experience across 30 states and both state and federal venues means Morgan can quickly grasp the unique dynamics of any case and apply relevant insights from similar matters.

Academic Research Expertise

Morgan’s academic research focused on critical issues at the intersection of psychology and law, particularly involving vulnerable populations:

Master’s Thesis Research:

Her thesis examined jurors’ perceptions of interrogations of juvenile suspects and juvenile confessions—research that has direct implications for criminal defense work and understanding how jurors evaluate confession evidence.

Additional Research Areas:

Child witness credibility and jury perceptions
Forensic interviews of child witnesses
Police handling of suspects with autism spectrum disorder
Working memory and its impact on legal decision-making
Interrogation quality and its influence on jury verdicts

This research background gives Morgan unique insights into how jurors evaluate vulnerable witnesses, assess confession evidence, and process expert testimony—insights that prove invaluable in cases involving these issues.

From Research to Practice

Morgan’s career path reflects a deliberate choice to apply academic knowledge to real-world problems. After earning her Master’s degree (Summa Cum Laude) and publishing research presented at national conferences, she joined Ross Trial Consulting and later EDGE Litigation Consulting, where she honed her practical consulting skills on hundreds of cases.

Now as a Senior Consultant with Act4 Consulting and Stitch Risk Assessment, Morgan brings this complete package—academic rigor, research expertise, and extensive consulting experience—to help clients navigate the complexities of jury trials.

Core Expertise & Services

Jury Research & Mock Trials

Mock trial design and facilitation
Focus group research
Online jury research through Stitch Risk Assessment
Community attitude surveys
Deliberation observation and analysis
Comparative case testing

Post-Trial Juror Research

Post-trial juror interviews and debriefs
Verdict analysis and juror decision-making insights
Identification of persuasive and non-persuasive arguments
Understanding deliberation dynamics
Learning from wins and losses
Applying insights to future cases

Jury Selection & Voir Dire

Strategic jury selection planning
Juror questionnaire design
Voir dire question development
In-court jury selection support
Juror profiling and strike strategy
Social media juror research

Trial Strategy & Theme Development

Case narrative development
Theme testing and refinement
Identifying key persuasion challenges
Evidence presentation strategy
Opening statement and closing argument consultation
Demonstrative evidence evaluation

Witness Preparation

Witness coaching and preparation
Deposition preparation
Expert witness consultation
Testimony structure and delivery
Anticipating cross-examination challenges
Building witness credibility

Risk Assessment

Case evaluation and exposure analysis
Settlement value assessment
Verdict prediction based on research
Identifying case weaknesses
Developing mitigation strategies
Data-driven decision support

Practice Areas

Personal Injury & Wrongful Death: Understanding how jurors assess liability, evaluate damages, and respond to different injury presentations. Experience with catastrophic injury, loss of consortium, and economic vs. non-economic damages.
Product Liability & Toxic Tort: Expertise in cases involving complex causation, scientific evidence, and corporate responsibility. Understanding juror skepticism toward corporations and strategies for building credibility.
Medical Malpractice: Insight into juror perceptions of medical professionals, standard of care evaluations, and expert witness credibility. Experience with both plaintiff and defense perspectives.
Employment Law: Understanding workplace dynamics, discrimination claims, harassment allegations, and wrongful termination. Expertise in evaluating how jurors assess credibility in “he said/she said” scenarios.
Commercial & Business Litigation: Experience with contract disputes, fraud allegations, intellectual property cases, and business torts. Understanding how jurors process complex business evidence.
Criminal Law: Expertise in criminal defense and prosecution strategy, confession evidence, witness credibility, and reasonable doubt. Specialized knowledge of juvenile justice issues.
Insurance Litigation: Understanding juror attitudes toward insurance companies, bad faith claims, coverage disputes, and strategies for building insurer credibility.

Research & Academic Background

Education

Master of Science (M.S.), Research Psychology – Psychology and Law Concentration, University of Tennessee at Chattanooga, Summa Cum Laude
Bachelor of Science (B.S.), Psychology – Berry College, Summa Cum Laude

Research Focus: Juvenile Justice & Jury Perceptions

Master’s Thesis: “Perceptions of Juvenile Confessions as a Function of Police Report and Questioning Quality”

This research examined how the quality of police interrogations and police reporting influences juror perceptions of juvenile confessions—findings with significant implications for criminal defense work.

Related Research

Jurors’ perceptions of interrogations involving juveniles with autism spectrum disorder
The influence of police reports on perceptions of juvenile suspect interrogations
Child witness credibility factors
Forensic interviewing best practices
Working memory’s role in legal decision-making

Selected Publications

Adams, M. Perceptions of juvenile confessions as a function of police report and questioning quality. [Master’s Thesis, The University of Tennessee at Chattanooga]

Conference Presentations

2025
- “Assessing the Risk of Jury Trials” – Gallagher Bassett CLE Presentation (Webinar)
2024
- “Strategies for Effective Jury Selection” – AAA CLE Presentation (Webinar)
2019
- “Police Reports and Juvenile Interrogations” – American Psychology-Law Society Annual Conference, Portland, OR
- “Perceptions of Interrogations and Confessions Involving Juveniles with Autism Spectrum Disorder” – American Psychology-Law Society Annual Conference, Portland, OR
- “The Influence of Police Reports on Perceptions of Interrogations with Juvenile Suspects” – American Psychology-Law Society Annual Conference, Portland, OR
2018
- “Further Support for a 3-factor Model of Child Witness Credibility” – American Psychology-Law Society Annual Conference, Portland, OR
2017
- “What’s Working Memory Got to Do with It?” – Association for Psychological Sciences Annual Conference, Boston, MA

Professional Memberships

American Psychology-Law Society (AP-LS) – The premier organization for scholars and practitioners at the intersection of psychology and law
Psi Chi – International Honor Society in Psychology
Association for Psychological Science (APS) – Leading organization for scientific psychology

Professional Background

Senior Consultant | Act4 Consulting & Stitch Risk Assessment (Current) – Providing comprehensive jury consulting services including mock trials, jury selection, witness preparation, and online jury research. Consulting on high-stakes cases across multiple practice areas and jurisdictions.
Consultant | EDGE Litigation Consulting, LLC – Consulted on hundreds of cases across 30 states. Conducted extensive post-trial juror interviews. Developed expertise in jury decision-making and persuasion strategies across diverse practice areas.
Consultant | Ross Trial Consulting – Early career consulting experience building foundational skills in jury research, trial strategy, and litigation consulting.

Geographic Experience

Primary Base: Atlanta, Georgia
Consulting Experience: 30 states across the United States
Venue Expertise: Both state and federal courts

Philosophy & Approach

Morgan’s approach is grounded in a simple principle: recommendations should be based on evidence, not assumptions.

Research-Informed Strategy: Academic research informs decision-making, persuasion, and group dynamics.
Data from Real Cases: Insights from hundreds of cases and post-trial interviews.
Testing, Not Guessing: Use jury research to test arguments before trial.
Honest Assessment: Provide candid evaluation of case strengths and weaknesses.

Understanding How Jurors Actually Think

Seeing Through Jurors’ Eyes
Identifying Hidden Challenges
Respecting Juror Intelligence
Connecting Evidence to Values

The Value of Post-Trial Interviews

Jurors notice details attorneys might miss
Deliberation dynamics are influential
Small credibility issues affect arguments
Clarity > Complexity
Jurors want to do the right thing

These insights, gained directly from jurors, inform every aspect of Morgan’s consulting work.

Why Work With Morgan

Academic Training + Practical Experience – Morgan combines rigorous research training with nearly a decade of real-world consulting, offering both theoretical knowledge and practical wisdom.
Breadth of Experience – With hundreds of cases across 30 states and virtually every practice area, Morgan can quickly grasp case dynamics and apply relevant insights.
Direct Juror Feedback – Extensive post-trial interview experience provides insights into actual jury decision-making that most consultants never obtain.
Research Specialization – Unique expertise in juvenile justice, confession evidence, and vulnerable witness issues that few consultants possess.
Clear Communication – Ability to translate complex psychological concepts into practical, actionable recommendations for trial teams.
Comprehensive Services – Whether you need in-person mock trials through Act4 Consulting or rapid online research through Stitch Risk Assessment, Morgan can design and execute research that answers your strategic questions and helps you make informed decisions.

Frequently Asked Questions

What makes Morgan’s background unique?

Morgan holds a Master’s degree specifically in Psychology and Law—training focused on understanding how legal decision-makers think. Combined with nearly a decade of consulting experience and extensive post-trial juror interviews, she offers both research expertise and practical insights into jury behavior.

What is Morgan’s experience with post-trial juror interviews?

Morgan has conducted numerous post-trial interviews with jurors across various venues nationwide. These interviews provide direct insight into how jurors processed evidence, what influenced their decisions, and why they reached particular verdicts—invaluable information for understanding jury behavior.

Does Morgan work on criminal cases?

Yes. Morgan has experience consulting on both criminal defense and prosecution cases. Her academic research on juvenile interrogations and confessions gives her specialized expertise in criminal matters involving confession evidence and vulnerable suspects.

What types of cases does Morgan handle?

Morgan has consulted on hundreds of cases across virtually every practice area including personal injury, product liability, medical malpractice, employment law, commercial litigation, intellectual property, and criminal law. Her experience spans both civil and criminal matters.

Can Morgan help with jury selection?

Yes. Morgan provides comprehensive jury selection support including strategic planning, juror questionnaire design, voir dire question development, and in-court jury selection assistance. She develops data-driven jury profiles based on case-specific research.

What is Morgan’s research expertise?

Morgan’s research focused on jury perceptions of juvenile interrogations and confessions, child witness credibility, forensic interviewing, and suspects with autism spectrum disorder. She has presented research at national conferences and published her thesis work.

Does Morgan work on cases outside Georgia?

Yes. Morgan has consulted on cases across 30 states and is available for both in-person consulting through Act4 and online research through Stitch Risk Assessment nationwide.

How does Morgan’s academic background help with consulting?

Academic training in research psychology provides Morgan with expertise in experimental design, data analysis, and understanding human decision-making. This translates directly to designing rigorous jury research, analyzing results accurately, and understanding juror psychology.